Appodeal needs a link to your app in one of our supported app stores— Google Play, App Store or Amazon—for producing live ads in your app. If your app is not published in one of the above-mentioned app stores, then the number of impressions of live ads is restricted to 2 thousand. The limit will be removed as soon as the app is published in the app store and Appodeal is aware of the fact. The check for the app availability in the stores is carried out once per 24 hours. Here you can see an example of how the process looks like from our perspective: 

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