Before you start

  • You need to have a Yandex account to work with the Yandex Advertising Network. 
  • You should be able to provide full details for the payout account which Yandex will use to pay to.

Set up a Yandex Advertising Network account (skip this step if you already have one)

1. Create a free Yandex account here.

2. Submit the registration form and click “Send the application”.

3. After successful moderation, you can start creating ad blocks.

Add apps you want to monetize with Yandex

  • In YAN dashboard go to Products → Mobile platforms → Add mobile platform.

In terms of the Yandex Advertising Network, a mobile platform is a combination of places where ads are displayed in a single app. To start creating ad blocks, add a mobile platform in the YAN interface and wait for moderation.

Creating RTB blocks (ad units)

To create a new RTB block, go to the list of RTB blocks (Products → RTB blocks), and click Add an RTB block.

You will be able to set an ecpm floor, choose an ad size and modify other block settings at any time in the edit menu right after RTB block creation.

Important: If you want to set Yandex Minimum CPM threshold, keep in mind that Yandex uses RUB currency, not USD. For example: 

Appodeal uses USD currency. Do not forget about that when you link an RTB block in “Add line item” menu.

Link your Yandex account to Appodeal

Linking Yandex account is possible via Demand Control Center.

Follow this link:

Choose Yandex and enter Yandex email and OAuth Token (please follow the documentation to get the Token)

Important! When you generate the token, please make sure that you enable access to the following:

You need the following information to link your application to Appodeal: 

Application ID and API Key (for SDK): Via AppMetrica go to Applications tab and choose the app. In Settings, you’ll see Application ID and API Key (for SDK) first in General settings.   

Page ID is a unique code of your app in Yandex Advertising Network. You can find it on a Mobile platforms menu in YAN dashboard.

Go to Line Items in app settings.

Choose your Yandex account and fill in the appropriate parameters (like in the image below) and press “Add Line Item” button:

Type in Line Item label (a name for your RTB block in Appodeal dashboard), Countries, eCPM (manual ad unit's position in the waterfall) or enable automatic mode.

You can find Block ID in a list of RTB blocks of your mobile platform in Yandex dashboard:

After creating line items, save the changes.

Now you can monetize with Yandex Advertising Network via DCC. 

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