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Segment Filters

What is it segment filters

Tanya Moroz avatar
Written by Tanya Moroz
Updated over 10 months ago

Filters are criteria which make the segment stand out from the rest of the audience.
E.g. a group of male users from the U.S.A. can be made into a segment using Gender and Country criteria.

Age — grouping users by age;
App — grouping users of one or several of your apps;
Country — grouping users from one or several countries;
Device Type — grouping users by device type;
Gender — grouping users by gender;
App Version — grouping users by app version;
Average Session Length — grouping users by their average session length;
Bought Inapps — grouping users who’ve made in-app purchases;
Connection Type — grouping users with a specific connection type;
Inapp Amount — grouping users who’ve purchased a specific amount of in-apps;
Os Version — grouping users by OS version;
Part Of Audience — selecting a group of users of a specific size;
SDK Version — grouping users by their version of Appodeal SDK;
Session Count — grouping users who’ve run the app several times;
Session Time — grouping users who are online at a specific moment.

Device RAM size grouping users with a particular device RAM size (in GBs).

Model — grouping users with a particular device model.

Manufacture - grouping users with a particular device manufacturer.

Days since install — grouping users with a particular amount of days since app installation.

Install Date — grouping users by the application install date.

Moreover, new manual criteria can be created. They can belong to several types:
Boolean Filter;
Numeric Filter;
String Filter.

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